Sam Trotter

Digital Experience

Sam Trotter is a strategist and innovator at the intersection of hospitality, digital transformation, and AI-driven marketing. With a deep background in independent upscale and luxury hotels, high-end restaurants, and mixed-use developments, he specializes in enhancing brand visibility, driving revenue, and optimizing guest experiences through technology and data-driven solutions.

At The Indigo Road, Sam focuses on leveraging AI, automation, and digital strategy to strengthen operations, streamline communication, and create meaningful connections between guests and brands. His passion for innovation extends beyond marketing—it’s about future-proofing hospitality while staying true to the art of genuine service.

A recognized industry thought leader, Sam contributes to hospitality publications, speaks at conferences, and advises businesses on the evolving landscape of guest engagement.

Outside of work, he enjoys boating, surfing, and trying not to burn steaks on the grill with his wife, Kate, and their two children.